Why is Good content So Important For Your Website and Social Media Platforms?
In a World that’s now ruled by all things digital, content marketing has reached new heights. Quite simply, by putting out high-quality content through your social media channels and your website, you are tapping into two of the most important strategies for growth - firstly, attracting your target audience by answering their search queries and secondly, converting them into leads and then sales. That’s what business is all about, right?
Content is not only an exceptionally good tool for growing your business, but it’s a part of your brand. When you discover a new company or you’re looking for a particular service, social media and search engines are the most likely places you are going to search. That means if you don’t have a strong content game in these areas, you could be missing out on a lot of business.
The digital landscape today is competitive, to say the least. But, with engaging content, you can establish your position among your competitors and create digital assets that are valuable to your audience.
So, what exactly is good content? At GUHP, our Glasgow brand agency has creative and branding knowledge at our fingertips so you’ve come to the right place. Here we debunk everything you need to know about good content and how it can work for your business.
What type of content should I have as a business?
Content this...content that...but what exactly is content?! Well, content marketing is a way of creating and distributing consistent, relevant and valuable assets to a clearly defined audience which can take place in many forms. There are so many different ways of using it so you can find a form that works for your business and goals.
Here are three of the most effective and popular types of content that can be used on your website and social media pages.
Strong web copy
Copywriting is a form of content that can communicate strong messages on your website, inform visitors, maintain your style of branding and improve SEO. There’s no excuse for having a poorly written website. As the digital window into your business, all efforts should be out into maximising the strength of your site so it works for your business and the visitors as much as possible. Every single word that’s written on your web pages makes a difference.
Hiring a professional copywriting team like the experts at our Glasgow creative agency is a great way of giving your website a professional finish with improved SEO. If you want to attract people to your site, strong copywriting will help massively. By seamlessly incorporating keywords throughout your pages, your ranking will improve and your engagement, leads and conversions will grow. If you can’t remember the last time your website copy was updated, this should be enough to have you rethinking your strategy!
No matter what your niche or industry is, there is a whole load of knowledge and expertise that will resonate with your audience, so why not share it? Every day, millions of internet searches are made which means your audience is trying to find you! Blogs are an amazing way of getting people engaged and improving your SERP (Search Engine Results Pages) and you can be as creative as you like. Blogs can be long-form, short-form, informative, fun and a whole lot more. For example, you can write blogs on common industry topics, provide content that delves a little deeper into your products and services or both!
With high-quality content on your website, you can build backlinks to your site as more and more people share your content which is great for your SEO. Plus, a good blog page gives people a reason to keep coming back for more. Your blogs should always be properly researched, relevant and written well so your branding is on point.
Engaging social media posts
When you come across a website that you like or hear the name of a company, one of the first places people will go is to social media. If you don’t have an account then you’re in the dark ages and if you have an account but your posts are boring, there’s no point in having it! Noone wants low-quality content filling up their feed. Good social media content will drive engagement and give your business some personality. To improve your accounts, why not have professional photography done of your products so you have high-quality pictures to share? Inspire your followers with posts that will get them thinking, write creative captions and most importantly, show what you’re about. With an experienced branding team behind you, you can boost your online presence and turn those likes into sales!
If you’re looking for a Glasgow brand agency, we’re here to help! We’re the experts in content, social media, strategy planning and more! Take your branding to the next level today, check out our services for all you need to know.